This event has ended.

From now on Digital x Analog data marketing

Collaborative business
Date and time
January 22, 2018 (Monday) 15 o'clock -
Co-organizer: General Foundation corporation Sapporo Industrial Promotion Foundation / General Association Hokkaido Open Data Promotion Council
Venue
Intercross Creative Center Cross Garden
Intercross Creative Center 2FH A
Fee
free

Play guide

Peatix

From now on Digital x Analog data marketing

A large amount of data such as open data, big data, GIS, etc. has been accumulated, and technical pieces such as AI, IoT etc. are combined, and the era is reaching the maximum value of data.
In this seminar, we invite experts from various fields, in particular, from a marketing perspective, to obtain hints to utilize data and connect with the business, a wide range of targets such as corporate executives, marketers, administrators etc. We hold a seminar for the purpose.
I hope that this opportunity will make Sapporo City a foothold for participation in the open data platform under planning and data utilization. We are waiting for a lot of participation.

Co-organized General Foundation corporation Sapporo Industry Promotion Foundation / General Association Hokkaido Open Data Promotion Council
Sponsorship Fusion Corporation
Support Sapporo City IoT Innovation Promotion Consortium / Hokkaido IT Promotion Association / Sapporo Innovation Lab / No Maps Executive Committee / Sapporo City IT Promotion Promotion Council (pending) / Hokkaido Information System Industries Association (pending)
Date and time January 22 (Monday) Heisei 15 - 00 - 17: 30
place Intercross Creative Center (Sapporo-shi, Shiroishi-ku Higashi Sapporo 5-1 chome 1-1)
Target Business managers, private enterprises wanting to learn methods and practical examples of data marketing, administrative officials
Entry fee free

program
14:30 opening
15: 00 ~ 15: 10 Opening remarks

15: 10 ~ 15: 55
Keynote lecture "Easy Heiji's Area Marketing Course"
Ms. Zenrin Geo Intelligence Co., Ltd. adviser Mr. Hiraori Hirao

Break (10 minutes)

16:05~16:45
"Direct marketing evolving with data utilization"
Mr. Masahiko Shiina, Managing Director, Japan Direct Mail Association

16:45~17:05
"Frontier of marketing using big data & open data"
Mr. Takuya Sasaki, President and Representative Director, Fusion Corporation

17: 05 - 17: 10 Closing remarks

17: 10 ~ 17: 30 Business card exchange party (There is no preparation of drinks etc.)


How to apply Please apply from the following website.
The application site is here. (Peatix)